I’m Inbal, a designer and consultant.
(they/them)
I believe a great mission deserves great design. I create forward-looking identities and digital experiences that improve people’s lives and drive remarkable business growth.
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7 years of experience in website & app design, design strategy, user research and brand identity
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Delivered high-impact projects in Healthcare, Wellness, Social, Finance, Media, B2C and other industries
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Built and maintained design systems, led company-wide rebrands and established design processes for leading brands and innovative startups
Case Studies
Lex
Spearheading a rebrand to support a pivot in product strategy
Rebrand • UX/UI • User Research • App & Web • Art Direction
Aetna
Simplifying the health provider selection process through hierarchical design
UX/UI • User Research • App & Web • Design System
Lex
Redesigning a user profile to increase engagement and encourage connection
Redesign • UX/UI • User Research • App • Prototyping
Great Big Story
Advocating for accessibility and simplicity during a website redesign
Redesign • UX/UI • User Research • Web • Prototyping • Accessibility
Let’s make something meaningful
I'm open to new projects and opportunities.
Currently, I am reimagining the mental health experience through innovative AI features and measurement-based care at SonderMind.
Previously, I designed for queer community and dating at Lex, advocated for accessibility at Great Big Story, reimagined the patient experience at Aetna, built a design system at Transamerica and honed my visual chops at The Made Shop.