I’m Inbal, a designer and consultant.
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I believe a great mission deserves great design. I create forward-looking identities and digital experiences that improve people’s lives and drive remarkable business growth.
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8 years of experience in product, web & app design, design strategy, user research and brand identity
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Delivered high-impact projects in Healthcare, Wellness, Community Building, Finance, Media, B2C and other industries
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Built and maintained design systems, led company-wide rebrands and established design processes for leading brands and innovative startups
Services
Product Design
From large-scale corporations to independent startups, I’ve designed a wide range of engaging and intuitive apps, web products & design systems.
Services include: UX/UI, User Research, Redesigns, Feature Design, Engineer & Product Partnership
Branding & Strategy
Branding is the visual language used to tell your story. I go beyond the trends, designing with authenticity and timelessness in mind. Build a strong brand, build the foundation for an unstoppable business.
Services include: Brand Guidelines, Brand Narrative, Logo Design, Type & Color, Naming, Competitive Research
Design Consulting
Whether you want to simplify your site, build a roadmap or you are in the early stages and don’t know where to start, I partner with you to help you make the most strategic design moves.
Services include: Web & App Audits, Roadmap Building & Refinement, Process Establishment, Market Research
Graphic & Web Design
Bring your brand to life. I create beautiful and simple websites and graphic assets that educate your audience on your latest events & offerings.
Services include: Design Templates, Print & Merch Design, Social Graphics, Marketing Websites & Landing Pages
Case Studies
Lex
Spearheading a rebrand to support a pivot in product strategy
Rebrand • UX/UI • User Research • App & Web • Art Direction
Aetna
Simplifying the health provider selection process through hierarchical design
UX/UI • User Research • App & Web • Design System
Transamerica
Establishing a process that streamlines product needs directly into a design system
Design System • Process • User Research • UI • Workshop Facilitation
Related reading: How I went about creating a modular card component by breaking down product needs to the atomic level
Lex
Redesigning a user profile to increase engagement and encourage connection
Redesign • UX/UI • User Research • App • Prototyping
Great Big Story
Advocating for accessibility and simplicity during a website redesign
Redesign • UX/UI • User Research • Web • Prototyping • Accessibility
Let’s make something meaningful
I'm open to new projects and opportunities.
Recently, I reimagined the mental health experience through innovative AI features and measurement-based care at SonderMind.
Previously, I designed for the future of community-building at Lex, advocated for accessibility at Great Big Story, reimagined the patient experience at Aetna, built a design system at Transamerica and honed my visual chops at The Made Shop.