Inbal Sella
Inbal Sella
Senior Product Designer
 

Mission-driven design without the compromise.

I believe that a company with a great cause deserves great design. I design beautiful, intuitive and accessible experiences that improve people’s lives.

 
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Product Design

Deep-dive studies from my roles at Lex, Great Big Story, Aetna and Transamerica.

Shoot me an email to view password-protected work (I respond quickly, I promise!)

 

Spearheading a rebrand and design system overhaul to support a product strategy pivot

Lex (B2C) - Design Systems • Rebrand • UXR • iOS/Android

Redesigning a user profile to increase engagement and connection. 

Lex (B2C) - Redesign • UXR • Prototyping • Business Impact • iOS/Android

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Creating a process that streamlines product needs directly into a design system

Transamerica (B2B) - Design Systems • UXR • Workshop Facilitation

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Simplifying the health provider selection process through hierarchical design

Aetna (B2C) - iOS & Android • Design System • Accessibility • UXR

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Advocating for accessibility and simplicity during a web redesign

Great Big Story (B2C) - Mobile-first Web • Design System • End-to-end design • UXR

Encouraging Gen Z to form opinions on today’s political, social, and environmental issues.

Super Simple Guide (B2C) - Branding • Product Design • UXR • Marketing • Social